The production of the lightest glass bottle in Novosibirsk was included in the number of «Infopoints of the Year»

Dear colleagues, as previously reported:

In Novosibirsk, on March 23, at the plant of the brewing market leader AB InBev Efes, the official start was given to the industrial production of products in the lightest glass bottle in Russia, which is made in the glass complexes of Siberian Glass LLC.

The production of the lightest glass bottle in Novosibirsk was included in the "Information Leads of the Year".

Among the nominees for the Info Breaker of the Year award, which is organized as part of the Medialogy research project of the same name, which brings together the main PR events, they included the most striking and resonant cases of companies from five industries: real estate, finance, IT-telecom, consumer goods and retail. For the evaluation, we used the Medialogy database of more than 82,000 media outlets.

The information campaign dedicated to the launch of the lightest glass bottle for brewing products won in the Consumer Goods category, receiving the 2022 Newsletter of the Year award.

Reducing the weight of glass packaging to record levels is a joint project of Siberian Glass (an asset of RATM Holding), which manufactures ultra-light containers weighing 235 grams, and AB InBev Efes.

Siberian Glass LLC (Sibsteklo) is a member of the Association "StekloSouz" of Russia.