In the Tyumen region, the «Honest Glass» excursion from the Steklotech plant in the village of Bogandinsky is popular

The Pearl of Siberia tourism cluster may begin accepting residents in 2024. This was announced by the head of the Agency for Tourism and Promotion of the Tyumen Region, Dmitry Pukhov, at the strategic session “Federal Practice” of the Ministry of Industry and Trade of the Russian Federation.

“In 2020, tourism became one of the priority areas of the investment strategy. It is developing, growing and bringing income to the region. Now we are at the stage where we manage tourism through tourist and recreational clusters. We are actively developing the first cluster, code-named “Pearl” Siberia." I think that active filling of it with residents will begin this year,” he emphasized.

In his speech, Dmitry Alekseevich paid special attention to industrial tourism, which is developing in the region as a separate direction. Back in 2017, the excursion product “Black Gold of Siberia” appeared in the Tyumen region. In 2019, the Tourism and Promotion Agency began actively collaborating with SIBUR. After this, industrial enterprises began to enter various projects. For example, in 2021, when a charter program from Moscow to Tyumen was launched, a separate tourism product, “Fish of My Dreams,” appeared in the region. During it, everyone could visit the plant for breeding the legendary Tyumen muksun.

“I would like to separately note that in 2022, the Tyumen region was among the participants in the II All-Russian accelerator of the Agency for Strategic Initiatives “Open Industry”. This became such a very important starting point when we rethought the approaches to the development of industrial tourism and formed a whole road map. We presented it in 2023 and we are now moving along it. Currently, we have six excursion programs, including industrial enterprises, and as many as four comprehensive tours," Dmitry Pukhov said.

He added that industrial excursions have certain advantages. Thus, they help promote the products of enterprises to new markets, allow them to attract young specialists to the organization and form a personnel reserve. In addition, excursions develop image potential and are an additional source of income for companies. At the same time, industrial tourism is useful not only for the enterprises themselves, but also for the region, as it increases the load on the tourism infrastructure due to visiting out-of-town tourists and delegations.

“Industrial tourism stimulates the career guidance of our people, helps to retain personnel within the region. And it is also easier for us to invite guests and investors, because we have something to show. We also have the opportunity to create multi-day tourism products,” explained the head of the Agency.

Let us remind you that in the Tyumen region the excursion “Honest Glass” from the Steklotech plant in the village of Bogandinsky is especially popular. At the enterprise you can see with your own eyes how Tyumen glassmakers work and trace the entire production chain of glass containers. And at the Syrnik cheese factory in Lugovoye, guests not only learn about the secrets of making cheese products and visit the underground storage facility for cheese maturation, but also taste various types of products.

Source: https://rayon72.ru